VCI, the developer responsible for the Hard Rock hotels in Brazil, opens next Friday (10th) its first sales space in Campos do Jordão. Located in Vila Capivari, the new Concept Store takes the concept of the hotel chain to the city located in Serra da Mantiqueira, a tourist destination in the interior of São Paulo.
“The public will be able to better understand the purpose of the brand, which is to provide experiences through a vacation property with the most famous hotel flag in the world”, explains VCI Senior Vice President Commercial and Marketing, Ademar Brumatti Jr.
The company reached the mark of R$ 54 million in sales in the month of April alone, a record since the beginning of the operation.
Source: Panrotas