Developer and developer of premium products and responsible for the arrival of the Hard Rock hotel chain in Brazil, VCI reached in April the highest volume of closed deals since 2018, when the commercialization of the two projects of the American chain in the country began — the Residence Club at the Hard Rock Hotel Fortaleza, on the coast of Ceará, and the Residence Club at the Hard Rock Ilha do Sol, in northern Paraná. In the fourth month of the year, R$ 54 million were registered in sales of the two hotels, which are already under construction.
More than 12,000 families have already acquired a fraction of one of the two projects in the multi-ownership model, when the client acquires a part of the property, with the right to inheritable deed, and can enjoy the space for a certain period of the year.
Sales already total R$ 1.3 billion. In addition to these two hotels, VCI will build Hard Rock Hotel units in Jericoacoara (CE), Campos do Jordão (SP), Foz do Iguaçu (PR), Natal (RN), Recife (PE) and in São Paulo (SP) — the latter in a conventional hotel model. The forecasted general sales value (PSV) is R$ 8 billion.
Source: ISTOÉ Dinheiro
